GETTING KIDS OUTDOORS
Research revealed that 39% of Brits completely avoid family outdoor time in the summer holidays due to lack of inspiration. Persil came to us with an idea for an MVP app that would help parents get their kids out more by inspiring them with a selection of specifically designed activities. Working with an identity and suppporting graphics provided by Livity, I created the UX and final UI for the app.
GETTING IT RIGHT FOR THE USER
With 40 per cent of parents avoiding outdoor play because they’re not sure what to do, it was important that filtering the list of over 100 activities – ranging from finding spider webs to building a tower out of stones – was both quick and engaging. Creating a set of interactive wireframes meant this could be tested amongst the key audience and led to a finished product that takes seconds to use, getting the parents to the content they need quickly.
It was also important that when browsing activities, the activities themselves would be easy to summarise, and presented in a visually engaging way so that parents could use the app with their children. This meant working with the already quirky, fun visuals and applying them to the UI in a way that didn’t feel forced or cluttered.