CRAFTING A DIGITAL PRESENCE FIT FOR THE WORLD'S LEADING SINGLE MALT

CLIENT

The Glenlivet

 

ROLE

Art direction, visual design, illustration

The Glenlivet came to us with a challenge: to help them differentiate themselves, in a saturated global market, as a bold, original leader in the single malt world. Having recently gone under a rebrand, they wanted their digital presence to reflect the updated brand vision.

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THE SOLUTION

Working with wireframes created by Nis Bjorn, I created a set of responsive designs for an interactive, dynamic content hub that would allow the client to deliver whisky information, lifestyle content, digital activations, brand partnerships and exclusive experiences to its members across 40 markets. 

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AN ENRICHED READING EXPERIENCE

This included templates for article pages that would draw the user in, creating a rich reading experience that  encouraged repeat visits and ongoing engagement with the brand.

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SELLING THE PRODUCT

Also included were dynamic product pages that were flexible enough to promote the various attributes of the diverse range of product sthat The Glelivet has to offer. 

ART DIRECTION

I also created a set of  global visual guidelines that would help The Glenlivet to communicate their brand’su0003 personality to their audience, and refresh their image across all digital channels. As part of this I went Speyside to art direct a series of photographs, and created treatment guidelines that could be used by any market to ensure a consistent brand experience for all markets. 

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BRINGING THE BRAND TO LIFE

This extended to creating looping, dynamic cinemagraphs, to create a sense of dynamism on landing pages.

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EXTRA TOUCHES

In line with the new signifier, I created a set of hand made lino-cut prints, to be used across the site as icons. These helped bring across the ‘crafted’ feel of the product. A few of my own photos were chosen to be added to the brand library.

“The single malt whisky category is currently the fastest growing spirits category in the world. Creating brand differentiation in the category is a challenge”

ARY GANESHALINGHAM
GLOBAL MARKETING MANAGER, THE GLENLIVET

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