DEVELOPING AN ILLUSTRATION STYLE

CLIENT

NPC

 

ROLE

Illustration

NPC is a charity think tank and consultancy which occupies a unique position at the nexus between charities and funders. I was asked to create a set of illustrations that represented three types of leader for New Philanthropy Capital to advertise a seminar on leadership.

 

CONCEPT AND EXECUTION

I was briefed to use cars as a metaphor for the leader types, so I created dozens of sketches, some based on real cars, some on fantasy (with a bit of a nod to the Jetsons). The overall result is a bit of a mixture.

 NPC hadn’t really used much illustration, so I had a free reign with regards to illustration style. Their identity is composed of a series of geometric shapes in bold colours, so I used that as a basis to create the illustrations.

NPCIlloConsensusNPCIlloConsensus
NPCIlloTechieNPCIlloTechie
NPCIlloVisionaryNPCIlloVisionary