DEVELOPING AN ILLUSTRATION STYLE
CONCEPT AND EXECUTION
I was briefed to use cars as a metaphor for the leader types, so I created dozens of sketches, some based on real cars, some on fantasy (with a bit of a nod to the Jetsons). The overall result is a bit of a mixture.
NPC hadn’t really used much illustration, so I had a free reign with regards to illustration style. Their identity is composed of a series of geometric shapes in bold colours, so I used that as a basis to create the illustrations.