CREATING AN ENGAGING AND SHAREABLE WAY TO AFFECT CHANGE
We wanted to create an innovative solution that was shareable and also allowed people to be part of a conmunity and receive updates about the success of the campaign. With the team at Public Zone, we developed an idea for personalised video petition that would run from Facebook.
We teamed up with award-winning Cornish shanty singers The Fisherman’s Friends to write a special sea-shanty that highlighted the unfair nature of fishing laws, then spent a day filming the group performing the song on location in Port Isaac.
Once the film was shot I designed a unique app in Facebook which allowed people to personalise elements of the video, watch it and share it with friends – and with the fishing minister. I also created a branded campaign page on the Greenpeace site.
Brand elements were also created as a kit for a variety of offline elements, such as photo booths, flags and stands for events. Although the campaign ran in 2012, these elements can still be seen at festivals, most recently at Glastonbury.