TELLING THE UK'S WEATHER STORY
Our clients at the BBC came to us with an idea for a brand new online weather club for people who want to join in the nation’s favourite conversation, and help tell the UK’s weather story. My role was to create user journeys and a responsive prototype, built in Axure, based on high-fidelity wireframes, that would allow our clients at the BBC to demonstrate the concept to key stakeholders and ultimately guide the design and build of the experience.
CREATING A USER EXPERIENCE THAT WAS NON-THREATENING FOR OLDER USERS
Before the concept had even been created, BBC Weather Watchers had already been talked about on live TV. The One show described it as a place ‘for the public to post what’s happening with the weather where they are, right now’.
With an average audience age of around 60, this needed to be a platform that felt tangible and uncomplicated. I created a mobile first reporting system that was simple on first view, but allowed for a greater depth of reporting if the user so wished. The design used simple but effective controls such as dials and sliders, that would feel tactile and encourage play.
BUILDING A COMMUNITY
An important aspect of the project was the community. We wanted the users to feel as though they are contributing to something wider, and to feel connected with other users. The homepage allowed the user to see their own reports build up over time as well as see what the wider community were reporting.
” We wanted to make sure anyone with a computer, tablet or smartphone could contribute in some way. Hence, a responsive website, which can adapt to whatever screen size or device you have, was essential.”
EXECUTIVE PRODUCT MANAGER, BBC WEATHER WATCHERS
A DYNAMIC EXPERIENCE
The client wanted to make the site playful and reflect the changing seasons, as well as weather stories such as storms, snowstorms and flooding, so we constructed a framework that allowed for a dynamic background and content area to reflect this need.